Shelby. An American Icon.

Background

Shelby American is a custom performance vehicle manufacturer formed by Carroll Shelby that makes some pretty amazing cars based on Ford models. Unfortunately their current website doesn’t give the same impression their vehicle lineup does.

Old Design

A Striking Impression

We gave the Shelby American website a radical facelift in our web design concept to really complement how exhilarating these vehicles are. Upon landing on the page potential buyers will be met with enticing, full screen photos of the latest Shelby lineup, complemented by dreamy performance statistics.

Amplifying The Details

Our take on the Shelby American website is designed to be bold and striking, just like their marquee model- the Shelby GT350. Much of the styling takes cues from the vehicle design, making use of diagonal lines that imitate the GT350’s fender vents and chin spoiler, and stripes of content that subtly shadow the vehicle’s iconic rally stripes.

Sealing The Deal

Where the old design doesn’t do much in lead generation, the Shelby redesign concept closes with purchase, inquiry, and followup opportunity points, ensuring that the company’s primary goals are met.

Fit For an Icon

The end result is a design that leaves the old design in the dust, and truly represents the legend of Carol Shelby.